Cona
Our brief was to create a bespoke typographic identity design which is clean, contemporary and minimalist. We were also tasked with creating a website and a social media presence that reflects the brand’s image. Our client hopes to target a culturally diverse audience with a highly disposable income.
We created a unique uncluttered minimal sans serif typeface logo, with smooth curves and softened edges. We played with naturally occurring hues until we came up with a suitable colour palate that was subtlety sophisticated and passively persuasive.
After many experimental iterations and sketches, the brief manifested into a logo that surpassed the client’s expectations; one which they were extremely delighted with. The logo we designed is versatile enough for it to be used in many different proportions, without loss of detail. Working closely with our client, we created a minimal, user-friendly website incorporating a blog and menu section, which allows our client to self-manage the site using a simple content management system.
