Faum
Faum Architecture is a talented architecture firm. Which has worked on projects nationally and internationally. Faum Achitecture presented us with the exciting challenge of re-creating their brand identity. Our objective was to give the Faum Architecture’s identity a clean, up-to-date look and feel. Our brief was to build a bespoke typographic identity design which is modern, elegant and simple.
We looked at letterforms inspired by the Bauhaus Movement & Herbert Bayer’s Universal Alphabet. We also looked at traditional Swiss typography which is known for its simplicity and legibility, characterised by the use of grids to convey information very efficiently. We combined solid sans-serif bold fonts that flowed well together. After much experimental iterations, we came up with an idea we all agreed on.
The result was a simple confident contemporary logo where the letters joined in an almost structure like fashion. The word FAUM and the full title Faum Architecture work interchangeably. Collectively we decided on just the word Faum as the main mark, which will be used throughout all its identity.
