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This is a nice article/presentation by Guy Kawasaki is on the Art of Branding. It discusses in bite size chunks some key points we all need to keep in mind when we are out there doing business. Some points are quite obvious, but often forgotten – it’s good to be reminded every now and then.
Read the full article here: LinkedIn Article
Have you ever wondered how some of your favourite brands manage to stay relevant in an ever-changing market? The secret is often collaboration—brands joining forces to create something bigger and better. In this blog, we’ll explore how strategic partnerships between...
As consumers become more environmentally conscious, even well-established brands are facing increased scrutiny over their environmental claims. Mercedes-Benz is one such brand that recently learned the hard way, when its latest ad campaign for electric cars was...
This short video showcases Handpainted Type – a project committed to preserving the typographic practice of street painters across India. We discovered this project while searching for unique fonts and were immediately captivated by the artistry. Enjoy the video! For...
The festive season is a golden opportunity for brands to boost their visibility and sales. By partnering with influencers, you can tap into the holiday spirit and reach an audience primed for gift shopping and celebrations. Here are some invaluable Christmas...
What is the first thing you do when considering investing in a product or service? It’s usually one of the following: you either ask someone you know if they’ve tried the service or product and whether they’d recommend it, or you conduct some online research to see...