Your brand name matters. Whenever we hear one, we draw a wide range of assumptions about the business. When choosing a name for your business it’s difficult to encapsulate your expertise, value and uniqueness of the product or service without being too literal…. Not that literal is a bad thing.
Names that are informative & to the point help your audience quickly identify you, your product or service. Abstract names can be good. Good for building upon a blank canvas, an image for your business/brand that you mould into, through hard work, time and a good marketing strategy.
When choosing a name, ask yourself: what do you want your name to communicate? Your mission statement should underpin the key elements of your business and your work in developing a niche will help you identify the elements you want to show in your name.
Here’s a short hilarious video for inspiration: The Agency Pronunciation Guide….
